How could social networking define collaboration within organizations?

In this article, we will be closely looking at how social networking can define collaboration within organizations. We will also be explaining what social collaboration is. In addition, we will be discussing different strategies you can use for social networking in the workplace and the problems that can arise. 

Social collaboration has great benefits for an organization, like increased productivity, communication and improved decision making. Understanding how to use it can be a great asset for anyone keen on developing their careers.

How could social networking define collaboration within organizations?

Social networking itself uses advanced collaboration techniques and tools to improve interaction and communication. The various ways in which social networking can positively affect collaboration in the workplace are explained as follows:

Team members are on the same page

Through social networking or social collaboration, team members understand projects better. They understand the goals of the project as well as their own roles and responsibilities. When team members understand the project better, they tend to work with greater effort and efficiency. Thus, social networking as a technique leads to better productivity in the workplace.

There is a better of transfer of knowledge and resources

 A collaborative team consists of individuals with different skill sets and expertise. These members then share their knowledge with the team in a bid to achieve the common goal in a better manner. Social networking allows this transfer to happen at a smoother pace while also ensuring a better retaining of said knowledge.

Teams generate more ideas

Social networking also helps in the creative process. It not only improves sharing of knowledge but also increases networking between individuals, both inside and outside the organization. Due to this, the creative process is highly enhanced, leading to more ideas and opinions being generated by team members.

Since the collaboration is held in a positive and supportive environment, these ideas grow into innovative campaigns and products in organizations.

Social networking leads to a positive organizational climate

Ultimately, social networking leads to an uplifting of organizational climate and culture. It promotes positivity while also increasing productivity in the workplace. In this way, it translates into more employee satisfaction and employee longevity in the organization.

Social networking, when correctly implemented, can change the way an organization functions, creating a new set of values that promote openness and transparency.

What is social collaboration?

Social networking happens when many teams or individuals work together to achieve a shared goal, while following the same set of values and ground rules. When social networking uses the power of social media, it becomes social collaboration. Social collaboration in turn is also called Enterprise Social Networks or ESNs.

Social collaboration is highly useful in the sharing of knowledge, motivating creativity and improving work processes in an organization. This leads to the creation of better products and services, generating business profit and also creating a larger impact.

Strategies for social networking in the workplace

There are many ways to use social networking in a beneficial manner in the workplace. This section explains the most effective ways.

Being clear about roles and responsibilities

To use social networking in a positive manner, the primary step is to ensure everyone understands the given roles and responsibilities. While assigning tasks, the team leader should ensure that everyone is actively engaged and has a balanced workload. It is also important to not only consider a shared goal but also individual goals for better accountability and ownership.

Implement the networking in a structured manner

While using social media for collaboration in an organization, the team leader or management should make sure it is being done in a structured manner. This work process can also be used as a guideline for future collaborations.

Meet regularly with the team and stakeholders

The collaboration needs to be done in a transparent and open environment. It is not only the team members who need to meet regularly, but also the stakeholders. This encourages accountability as well as sorting out problems before they worsen. However, it is also important to not meet too frequently as it can lead to over-collaboration.

Choose the right tools for collaboration

Using the right tools can not only encourage more collaboration but can also reduce the misuse of social collaboration. While there are many versatile tools in the market, it is essential to choose a tool that offers the right features for the organization in mind. The right tool should not only have great features, but should be easy to use and also offer strong security processes.

Problems in social networking

Social networking can also lead to many difficulties in the workplace, like:

Collaboration overload

This happens when too many tools are being used for collaboration. It can also happen when the different tools being used are not integrated in the proper fashion. Too many collaboration tools can lead to wastage of time as well as miscommunications between employees.

No rules or regulations

While social networking can certainly improve the camaraderie between colleagues, it can become counter-productive when there are no proper ground rules set. It can lead to unwanted conversations and distractions, thus decreasing productivity levels.

Affecting work-life balance

Social collaboration has the advantage of making the workplace and work teams accessible from anywhere at any time. But the advantage can also become the biggest disadvantage. Many employees find it difficult to fully unplug after work and find their phones blinking notifications long after their work day ends. This can lead to problems in work-life balance.


In this article, we have looked closely at how social networking can define collaboration within organizations. We have also explained what social collaboration is. Lastly, we have discussed different strategies you can use for social networking in the workplace and the problems that can arise ensue.

Frequently asked questions: (How could social networking define collaboration within organizations?)

How does collaboration through social media benefit organizations?

Using social media for collaboration and networking in organizations yields many great benefits. These benefits are briefly explained below:

Team members are more clear about projects

Social collaboration helps team members stay on the same page. Through this medium, communication and interaction is smoother leading to more openness and honesty. This allows team members to understand the goals of different projects in a proper manner. It also encourages team members to understand and play their roles effectively.

Leads to better team cohesion

Teams become stronger units through effective collaboration. Through social collaboration, teams not only achieve shared goals faster but also put the team first before themselves. This method of collaboration can also be used to foster a stronger team identity, improving the bond between members.

Improves the learning process

Social collaboration allows better transfer of knowledge and other skill sets between team members. When the collaboration is implemented in a positive environment, the knowledge is also retained and used better. When team members are constantly developing through learning, it leads to better productivity and happier employees.

Better organizational culture

Through effective collaboration, a better organizational culture can be created. When employees work in a positive environment where they feel valued and supported, they tend to show more loyalty and accountability. Social collaboration also allows employees from different levels and hierarchies to interact with each other, thus creating a flatter structure.

What is external collaboration?

External collaboration occurs when interaction and socialization occurs outside the organization. External collaboration itself has many advantages for an organization. Some of the benefits are explained below:

Generation of new ideas

Many organizations and businesses collaborate together when they need to create something new. Since different companies bring many employees having various skill sets and expertise, they can work together to build an innovative product.

To increase awareness

Collaborating with other organizations also helps in building brand awareness. This is commonly seen among small businesses that collaborate with bigger brands to create more consumers for their brand or product.

For marketing purposes

Many organizations collaborate for the purpose of marketing. The marketing can be for a certain product or the brand itself. When businesses collaborate with each other, the speed of marketing increases while also being cost-effective.

What is team collaboration?

Team collaboration is an approach where group members are encouraged to communicate intimately and work closely to achieve a specific goal. The goal is a shared goal and has tasks assigned to different roles with various responsibilities. Team collaboration has several features that are important to it, such as:

High levels of communication

Team collaboration requires the team members to communicate closely with each other. The communication is held in an open and positive manner. This high level of interaction between the members allows them to have healthy relationships with each other and work in a trusting environment.

Teamwork between the members

The team members need to work closely with each other as a single unit. In team collaboration, the team identity is given more importance than individual identities. The team succeeds or fails as one. Due to this, there is a lot of interdependence between the team members, leading to close teamwork and better achievement of goals.

Creative mindset

Team collaboration allows team members to think outside the box and come up with new ideas. Since the team works in a supportive environment, the individuals don’t hesitate in bringing new ideas and suggestions to the table. Since creativity itself is important for happiness, it leads to more employee satisfaction with better employee retaining.

There is equal participation

In team collaboration, all the members speak up and voice out their opinions. It does not necessarily have to be during real-time meetings. Suggestions and feedback are encouraged on other platforms as well. Since there is equal participation from all members, the team works unanimously leading to further cohesion and better work productivity.

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