Cover letter for outside sales rep position(5 samples)

This article will list samples of “cover letters for an outside sales representative.”

Examples of outside sales rep position cover letters

When applying for an outside sales representative position, your cover letter is an opportunity for you to tell your story, without being stuck in the formatting constraints of the resume. The best format for writing a cover letter is as follows:

  • Address the employer with a formal salutation. For example, “Dear/Hello (name of the recipient).” If you do not know the recipient’s name, you can refer to them as the hiring manager.
  • The next step is to state the position you are applying for and how you found the opening. 
  • Make a brief statement about why you’re interested in the position. Write a paragraph about why you are the perfect candidate for the job.
  • State your skills and work experience. Ensure your skills and experiences are similar to the job position. When highlighting skills, provide the accomplishment you have achieved. 
  • Conclude your letter with a forward-looking statement. For example, “I look forward to discussing the position further.”

Sample 1: “Cover letter for an outside sales representative”

“Dear hiring manager,

I am excited to be applying for the Outside Sales Representative position at ABC Corporation. I have more than five years of experience in sales and I believe that my skills and experience would be a valuable addition to your team.

I pride myself on my ability to build relationships with clients and to find creative solutions to their needs. I have a proven track record of success in sales, and I am motivated to continue to grow and to achieve even more in this field.

I am confident that I have the skills and the drive to be successful in this role. I am excited to learn more about the company and the specific needs of the team, and I am committed to doing whatever it takes to be a valuable member of the ABC Corporation team.

Thank you for your time and consideration. I look forward to hearing from you soon.”

Sample 2: “Cover letter for an outside sales representative”

“Dear [name],

I am writing in regards to the open Outside Sales Representative position at your company. I am confident that I have the skills and experience necessary to be successful in this role.

I have been working in sales for the past three years, and I have consistently exceeded my sales goals. I have a proven track record of success in building and maintaining client relationships. I am a strategic thinker and a strong negotiator, and I am confident that I can exceed your expectations in this role.

I am a motivated and results-driven individual, and I am confident that I can be a valuable asset to your team. I am eager to utilize my skills and experience in order to help your company achieve its goals.

Thank you for your time and consideration, and I look forward to hearing from you soon.”

Sample 3: “Cover letter for an outside sales representative”

“Dear Mr. McLean,

I’m writing in regard to the Outside Sales Representative position at Marnell Company. With my six years of experience in B2B sales in the apparel industry, I believe that I would be a great fit for this position.

During my time at Flagstaff Apparel, I managed the East Coast sales territory (the most lucrative territory for the company) and grew it by 38%. I also met and regularly surpassed all of my sales goals.

I credit my success to the strong relationships I created with my clients by giving them excellent customer service, working to understand what they truly needed, and then meeting those needs. By doing this, I created strong foundations that allowed me to build lasting partnerships with my clients. It also gave me opportunities to suggest new products to solve their problems and make their businesses more successful.

Throughout the last year, my supervisor even asked me to train new hires in how to form relationships with clients. I taught 12 classes to a total of 15 students. Building relationships is the basis of my sales philosophy, and I know that it is Marnell Company’s as well. Because of this and the glowing recommendations I’ve heard from my colleagues who have worked for you, I’ve been watching for an open position at your company for a long time and was excited when I saw this job posting.

I’d love to be a part of furthering Marnell Company’s goals and mission by putting my sales skills and experiences to work for you.

I look forward to discussing this position further with you. Thank you for your consideration.


Sample 4: “Cover letter for an outside sales representative”

“Dear hiring manager,

I am writing to express my interest in the Outside Sales Representative position that you have posted. I believe that my experience and skills make me a strong candidate for this position.

I have been working in the sales industry for the past 10 years, and have held positions as an inside sales representative, outside sales representative, and account executive. My experience has given me the opportunity to work with a variety of clients, including small businesses, large corporations, and government agencies. I have also had the chance to work with a wide range of products, from software to industrial equipment.

My most recent position was as an outside sales representative for ABC Company. In this role, I was responsible for selling a variety of products to both small and large businesses. I was also responsible for managing existing accounts and developing new business relationships. I was able to achieve a high level of success in this role by using my strong communication skills and my ability to build rapport quickly with potential customers.

I am confident that my experience and skills will allow me to be successful in your company. I am a hard worker who is always willing to go the extra mile to meet customer needs. I am also very comfortable working independently or as part of a team.

I would appreciate the opportunity to meet with you in person so we can discuss how my experience and skills can benefit your company. Thank you for your time and consideration.”

Sample 5: “Cover letter for an outside sales representative”

“Dear Mr. Martinez:

Upon review of your posting for an Outside Sales Representative, I felt compelled to submit my resume for your consideration. As an experienced sales professional with a strong history of managing client relationships and increasing revenues, I stand to significantly contribute to your objectives in this position.

My experience in securing new customers, closing B2B sales deals, and nurturing beneficial account relationships positions me to substantially impact your organization. By leveraging expertise and insight to implement forward-thinking and strategic sales solutions, I excel at connecting with key decision makers and quickly building profitable, lasting partnerships that sustain revenue growth. Following are highlights of my qualifications:

Successfully maintaining a career-long record of consistently meeting and surpassing outside sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.

Managing outside sales territories—including the company’s largest accounts in Northern California and Nevada—as an Outdoor Sales Rep for Canvas Media; outperforming specified sales goals and increasing sales territory by 36%.

Forging trusting and enduring relationships with B2B customers, management teams, and peers to ensure client retention and satisfaction.

Utilizing superior communication, project management, and organizational skills to achieve maximum sales and the highest level of customer satisfaction and retention.

My dedication to creating solid and productive partnerships, along with my steadfast motivation to meet or exceed outside sales goals, characterizes my career accomplishments. These skills, combined with articulate presentation talents, will allow me to greatly benefit your sales team. I look forward to discussing this position in further detail.

Thank you for your consideration.


Scott P. Coogan”

Frequently Asked Questions: Examples of outside sales rep position cover letters

What are the common mistakes to avoid when writing a cover letter?

Here are a few common mistakes to avoid:

  • Don’t focus on yourself too much.
  • Don’t write salary expectations.
  • Avoid long paragraphs.

What is the role of a sales development representative?

Sales development representatives (SDRs) are responsible for identifying and qualifying new leads for their company.

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