Cover letter for a sales representative (5 samples)

This article will list samples of “cover letters for a sales representative.”

Examples of sales representative cover letters

When applying for a sales representative position, your cover letter is an opportunity for you to tell your story, without being stuck in the formatting constraints of the resume. The best format for writing a cover letter is as follows:

  • Address the employer with a formal salutation. For example, “Dear/Hello (name of the recipient).” If you do not know the recipient’s name, you can refer to them as the hiring manager.
  • The next step is to state the position you are applying for and how you found the opening. 
  • Make a brief statement about why you’re interested in the position. Write a paragraph about why you are the perfect candidate for the job.
  • State your skills and work experience. Ensure your skills and experiences are similar to the job position. When highlighting skills, provide the accomplishment you have achieved. 
  • Conclude your letter with a forward-looking statement. For example, “I look forward to discussing the position further.”

Sample 1: “Cover letter for a sales representative”

“Dear Hiring Manager,

I would like to introduce myself as a candidate for the Sales Representative position at Retail Ocean. As an educated and experienced marketer, I believe I can exceed your expectations and increase sales for Retail Ocean.

My tenure at TradeLot proved to be a successful one. From day one I only gave my best. On the sales floor, I used many well-known marketing strategies as well as a few of my own techniques. During my first year, I increased sales on a product which had previously had not been selling very well by 50%. By my second year, I was a top five sales representative for TradeLot. Because of my success, I was able to attend several conferences, where I networked and learned new sales strategies from world-renowned experts. My demeanor as a sales representative is not pushy or “salesy.” I believe that if a product will truly benefit a customer, then it is my duty to make them see how. I take time to learn about the customer and match them with a product that is best suited to their needs.

Ever since I was a child I have been interested in sales. I was always coming up with “products” to sell to my friends and family. From lemonade stands to peddling candy and duct tape wallets, I was born to sell. I saw school fundraisers as an opportunity to play salesperson even though I didn’t make any money from it. I loved the rush of getting a customer to say yes to a product. In 2012, I graduated with my degree in Marketing from Coral Springs University.

Thank you for your time and consideration. I look forward to hearing more about Retail Ocean.


Malik Rabb”

Sample 2: “Cover letter for a sales representative”

“Dear Mr. Bentz:

Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly impact your organization as your next Sales Representative.

Strategizing new business opportunities, achieving product expertise, and creating key customer and supplier relationships define my career accomplishments. My experience in prospecting and securing new accounts—while consistently providing exceptional client service and boosting the bottom line—positions me to surpass even your highest sales objectives.

Highlights of my experience include the following:

Successfully maintaining a career-long record of consistently meeting and surpassing sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.

Forging trusting and enduring relationships with customers, dealers, and management teams to maximize client retention and satisfaction.

Utilizing superior communication, presentation, and time management skills to achieve maximum sales and the highest level of customer loyalty and referrals.

Confident in my ability to swiftly stimulate new business opportunities by delivering dynamic presentations and building enduring client connections, I am prepared to greatly contribute to your corporate sales goals. I look forward to discussing my qualifications with you further in the near future. Thank you for your consideration.


Erick C. Kohler”

Sample 3: “Cover letter for a sales representative”

“Dear Mr. Hacking,

I am writing to express my interest in the Inside Sales Representative position with Hearing Works. I am confident that my customer service skills and extensive experience as a customer service and sales representative would be a great benefit to your company. I am highly motivated, have a bachelor’s degree in business from SUNY College of Technology At Alfred, and am fully capable of curating professional relationships with clients, growing sales, and remaining focused under pressure.

Throughout the course of my career in sales, I have perfected my communication and negotiation skills and mastered my abilities to develop strategic sales pitches and sell services and products. In my previous position as a sales representative with Whalebone Industries, where I worked for the last five years, I consistently surpassed weekly phone sale quotas by more than 100 percent, and developed methods to strengthen our business model and maintain excellent customer service.

I have a proven track record of improving sales performance and increasing revenue streams. In my ten years in the sales and customer service industries, I have developed expert telephone etiquette and a knack for maintaining high customer satisfaction rates and increasing business accounts. I am committed to Hearing Works’ mission and am prepared to contribute to your continuing success through using my industry expertise to grow monthly sales.

As an experienced sales representative with high-level customer service and business skills, I am excited at the opportunity to put my qualifications to use as an inside sales representative at Hearing Works. If given the opportunity to join your sales team, you can count on me to perform all duties with focus, integrity, and expert attention to detail. I welcome the chance to discuss this position and explain what I can offer your company. Thank you so much for your time and consideration.

Kind regards,

Austin Jacobs

(917) 534-0987”

Sample 4: “Cover letter for a sales representative”

“[Today’s Date]

[Hiring Manager’s Name]

[341 Company Address]

[Company City, State xxxxx]

[(xxx) xxx-xxxx]


Dear [Mr. /Mrs. /Ms.] [Manager’s Name],

As a frequent and longtime user of Greenworld Software, I was thrilled to see an opening on Linkedin for the Senior Sales Representative position at your Seattle headquarters. Having an excellent record for promoting products and services, and previously being awarded top sales associate of my region in 2020, I’m confident that I would be a perfect fit for this role.

I’m a sales-oriented professional with expertise in client relationship management, customer satisfaction and retention, and people management. I possess astute business knowledge, and I have experience contributing to strategic planning while delivering improvements in processes, productivity, and costs. As a Sales Manager for Long & Thompson Real Estate, I currently supervise a sales team of 10 associates, maintain profit objectives, and analyze future market trends.

In my previous roles, I have consistently gained respect from both staff and management through effective communication and liaison, and I have also exceeded my targets while making strong efforts to foster profitable relationships with customers and strategic associates alike. 

For example, working as a Sales Assistant with TRP Insurance Inc., I ranked within the top 10 salespeople company-wide for 2 years in a row, and in my first year, I successfully expanded our customer account base by 18% through networking and client referrals. I was also awarded an “Outstanding Achievement’’ for increasing customer retention by 20% through developing and implementing a new customer loyalty program in 2020.

My references will be happy to discuss my positive attitude and strong work ethic. Thank you for your time. I look forward to discussing my application further in an interview.


[Your Name]”

Sample 5: “Cover letter for a sales representative”

“Dear Ms. Wendy Willett,

I am writing to apply for the position of Field Sales Representative with Young’s Market Company.

I am self-motivated and enjoy talking with different people on a regular basis, so this job suits my personality well. I know how to make a good first-impression and how to hold the attention of the listener so I can explain the products to them. I have a very persuasive nature with the ability to help consumers understand why they need a specific product and how it can benefit them.

I have very strong verbal skills with the ability to explain the products to consumers by creating sales presentations tailored to suit specific types of individuals, instead of using a genetic sales pitch that seems boring and outdated. I also have the ability to think fast and adapt to the situation by mixing up the presentation as I go along to match the personality of the consumer.

I have an associate degree in marketing and four years of sales experience. I have the skills to take care of all paperwork, including sales reports, daily logs and contracts. I also have the ability to create and manage my own leads and to meet monthly sales quota. I understand that not everyone will be interested in the products offered and I have the ability to take rejection with a smile and a thank you.

I am the best candidate for this job and I look forward to meeting with you in person to discuss the details. Please call (555)-555-5555 to arrange an interview.


Your Signature

Kenneth Johnson

Enclosure: Resume”

Frequently Asked Questions: Examples of sales representative cover letters

What are the common mistakes to avoid when writing a cover letter?

Here are a few common mistakes to avoid:

  • Don’t focus on yourself too much.
  • Don’t write salary expectations.
  • Avoid long paragraphs.

What is the role of a sales development representative?

Sales development representatives (SDRs) are responsible for identifying and qualifying new leads for their company.

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