Cover letter for a sales position (5 samples)

This blog post will show samples of “cover letters for a sales position.”

How to write a cover letter for a sales position

To get a sales job, you need a well-written cover letter that showcases your passion for and dedication to the industry. When writing a cover letter for a sales job, these are some of the essential things to include in your letter:

  • Address the employer with a formal salutation. For example, “Dear/Hello (name of the recipient or hiring manager).”
  • The next step is to state the position you are applying for and how you found the opening. 
  • Write a short sentence about why you’re interested in the position.
  • State your skills and work experience; ensure they are similar to the job position. When stating your skills, provide the accomplishment you have achieved. 
  • Conclude your letter with a forward-looking statement. For example, “I look forward to discussing the position further.”

Sample 1: “Cover letters for a sales position”

“Malik Rabb

(123) 456-7891

May 1, 2018

Dear Hiring Manager,

I’m excited to be applying for the Sales position at TradeLot. It’s clear that you’re looking for an experienced sales professional who can expand TradeLot’s reach in the legal and financial services industries. With my proven track record of both sales and sales training success, I am thrilled at the opportunity to help make this growth strategy a success.

During my previous role at Retail Ocean, I was tasked with leading the company’s new initiative for entering key industry verticals. I developed a new communication program that encouraged collaboration among multiple departments, which resulted in a 15% lead time reduction. I earned multiple awards for achieving leading sales numbers and was consistently in the top 5% of Retail Ocean sales representatives nationwide. I’m proud to be a four-time winner of the President’s Club Award and the 2017 Account Opener of the Year award for generating more than $18 million in new client accounts.

With more than seven years’ experience in B2B sales, I have developed a strong repertoire of successful sales techniques, but I understand the need to remain adaptable in today’s rapidly changing economy. I am strongly committed to expanding my skills and delivering consistently reliable – and remarkable – results.

Thank you for your time and consideration. I’m looking forward to learning more details about the Sales position and about TradeLot. Growth is essential to my continued success, and I’m excited for the chance to be a part of TradeLot’s industry-leading team. My proven track record and TradeLot’s quality products are a winning combination for increasing the company’s market share.


Malik Rabb”

Sample 2: “Cover letters for a sales position”

“Dear [NAME],

I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep.

As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels.

As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]”

Sample 3: “Cover letters for a sales position”

“[Today’s Date]

[Hiring Manager’s Name]

[341 Company Address]

[Company City, State xxxxx]

[(xxx) xxx-xxxx]


Dear [Mr. /Mrs. /Ms.] [Manager’s Name],

As a frequent and longtime user of Greenworld Software, I was thrilled to see an opening on Linkedin for the Senior Sales Representative position at your Seattle headquarters. Having an excellent record for promoting products and services, and previously being awarded top sales associate of my region in 2020, I’m confident that I would be a perfect fit for this role.

I’m a sales-oriented professional with expertise in client relationship management, customer satisfaction and retention, and people management. I possess astute business knowledge, and I have experience contributing to strategic planning while delivering improvements in processes, productivity, and costs. As a Sales Manager for Long & Thompson Real Estate, I currently supervise a sales team of 10 associates, maintain profit objectives, and analyze future market trends.

In my previous roles, I have consistently gained respect from both staff and management through effective communication and liaison, and I have also exceeded my targets while making strong efforts to foster profitable relationships with customers and strategic associates alike. 

For example, working as a Sales Assistant with TRP Insurance Inc., I ranked within the top 10 salespeople company-wide for 2 years in a row, and in my first year, I successfully expanded our customer account base by 18% through networking and client referrals. I was also awarded an “Outstanding Achievement’’ for increasing customer retention by 20% through developing and implementing a new customer loyalty program in 2020.

My references will be happy to discuss my positive attitude and strong work ethic. Thank you for your time. I look forward to discussing my application further in an interview.


[Your Name]”

Sample 4: “Cover letters for a sales position”

“Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] — in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future — I hope I get the opportunity to contribute.

Thank you,

[Your name]”

Sample 5: “Cover letters for a sales position”

“Jamya Patrick

City, State, Zip Code

Home: 000-000-0000

Felicity Weeks,

As a highly skilled Car Sales Manager, I read your posting for a new Car Sales Manager with interest. My experience aligns well with the qualifications you are seeking at Douglas Nissan, in particular my role as Car Sales Manager at Westside Motor Company, and I am certain I would make a valuable addition to your organization.

With more than 12 years’ experience as a Car Sales Manager, I am adept in team leadership, sales coaching, and business development. Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including first-rate communication and interpersonal skills, I excel at:

Maximizing revenue generation with effective sales strategies.

Motivating sales staff with internal contests.

Overseeing promotions to drive new business.

Training staff in sales, service, and time management techniques.

In addition to my experience and personal qualities, I have a solid educational foundation and a passion for sales. I am extremely enthusiastic about Douglas Nissan’s focus on customer retention and would welcome the opportunity to contribute to your sales, satisfaction, and customer goals.

Please review my attached resume for additional details regarding my expertise and career achievements. I will follow up to request an appointment to discuss how my experience and background meet your needs.

Thank you for your time and consideration.


Jamya Patrick”

Frequently Asked Questions: How to write a cover letter for a sales position

What should your cover letter include?

This Is What to Include in a Cover Letter

  • Proof That You’ve Done Your Homework. 
  • An Explanation of How Your Skills Relate to the Job. 
  • Your Excitement About the Position.

Can a cover letter hurt your chances?

Yes, a bad cover letter can hurt your chances just as much as a good one can help. That’s why three words can stop you cold while you’re searching for jobs: “Cover letter optional.”

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