Cover letter for a public relations job (5 samples)
This article will list samples of “cover letters for a public relations position.”
How to write a cover letter for a public relations position
When applying for a public relations position, your cover letter is an opportunity for you to tell your story, without being stuck in the formatting constraints of the resume. The best format for writing a cover letter is:
- Address the employer with a formal salutation. For example, “Dear/Hello (name of the recipient).” If you do not know the recipient’s name, you can refer to them as the hiring manager.
- The next step is to state the position you are applying for and how you found the opening.
- Make a brief statement about why you’re interested in the position. Write a paragraph about why you are the perfect candidate for the job.
- State your skills and work experience. Ensure your skills and experiences are similar to the job position. When highlighting skills, provide the accomplishment you have achieved.
- Conclude your letter with a forward-looking statement. For example, “I look forward to discussing the position with you further.”
Sample 1: “Cover letter for a public relations position”
Re: Application for the position of public relations officer.
Dear [Recipient’s title and last name],
This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting]. I would like to tell you about my skills, background, and ability to succeed in the position.
My interest in the position stems from a desire to apply my extensive PR knowledge and experience towards promoting your company’s public image and brand, as well as resolving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name].
I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements].
In my most recent role at [previous employer], I achieved [describe an accomplishment and strengthen it with a percentage, if possible], which improved [mention the effect this accomplishment had on the company in question].
I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company]. I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name].
Please find attached my resume and [mention any other documents that were requested, if applicable]. Feel free to contact me directly should you require anything further.
Thank you for your time and consideration. I look forward to hearing from you.
[Your full name]”
Sample 2: “Cover letter for a public relations position”
“Dear Mr. Bartletz:
I am offering my resume for the position of Public Relations Officer. I have successfully served as the face of communication for three different organizations ’each having their own unique mission. Due to my background and experience in the industry, I am well positioned to serve as the Public Relations Officer post at Green Champion Industries.
My professional experience includes strengthening the public image of each client I’ve represented. In addition, I have a wealth of experience positively promoting various products or messages. My degree in Communications and my background in journalism are further assets that make me a prime candidate for the position.
Below are some highlights of my relevant experience and qualifications:
Managed organization’s social media pages and maintained its positive public image over a three-year period
Collaborated with external research professionals to develop and conduct surveys to track customer satisfaction
Responded to all media inquiries within three business days or less depending on subject
Established and maintained positive relationships with various members of community and public interest groups
Coached two interns regarding effective communication with the public and media
Arranged at least one public appearance per quarter to increase product awareness
My excellent communication skills and ability to work well under pressure ’along with my capability to enhance any client’s image ’make me a prime candidate for the Public Relations Officer position you are offering. I look forward to discussing this opportunity with you as soon as possible.
Thank you for your time.
Sample 3: “Cover letter for a public relations position”
Dear Hiring Manager,
I am writing to express interest in the Public Relations position. Everything I read about this role indicates that it would be perfect for me. As the Public Relations coordinator for Centurion Medical, I manage multiple public relations activities, and I supervise one secretary and one Public Relations assistant. Additionally, I am also the social media manager. My experience in these roles has prepared me for a managerial Public Relations position at Foundry Marketing.
In my job as the Public Relations coordinator at Centurion Medical, I engage with internal and external stakeholders, including employees, clients, media outlets, and regulators. I am responsible for creating and editing press releases and generating a monthly employee newsletter. I develop crisis communication responses and talking points, and I also serve as the organizational spokesperson, which involves responding to media inquiries and appearing on local newscasts.
My responsibilities as a social media manager include overseeing all social media accounts. I ensure that we develop and curate fresh daily content that includes text messages, blog posts, photos and videos. I also monitor traffic and respond to followers. During my first six months in the social media manager role, customer engagement increased by 75%.
Foundry Marketing is a highly-regarded firm, so I appreciate you taking the time to review my application. I look forward to speaking with you about the Public Relations position and how my experience and skills align with your needs.
Sample 4: “Cover letter for a public relations position”
Hiring Manager Name
Dear [Hiring Manager Name],
Achieving 100% efficiency to project milestones and goals at Berkadia was a nice win for my career. My skills in policy creation, communications, and distribution made it possible.
I’m excited to apply for the public relations position at Alfento Systems. I know from your ad that you need someone skilled in creating PR policies, supervising external communications, and distributing news releases and fact sheets to media outlets. I think I’m a good fit based on:
Communications. Supervised an external communications team to secure leads in 10+ top media outlets in the US and abroad.
Policy creation. Worked with customer service and sales teams to develop PR policies that improved brand awareness by 20%.
Materials distribution. Worked to distribute fact sheets, scripts, and press releases to 25+ media outlets.
I’d be glad to discuss how my skills in media relations, Facebook marketing, and crisis management can help Alfento’s customers succeed.
[Your Name], Public Relations
Sample 5: “Cover letter for a public relations position”
“February 16, 2018
[Hiring Manager’s Name]
74 Company Address
Atlanta, GA, 30350
Dear [Mr./Ms./Mx.] [Hiring Manager’s Name],
With 10+ years of experience in managing brand reputation, stakeholder communications, and strategic public and media relations for renowned corporate firms, I’m excited to submit my application for the Public Relations Manager opening at [Company Name].
Throughout my career, I’ve been recognized for devising and implementing effective PR and media campaigns, marketing collateral, and communication plans to create positive organizational exposure. Currently, as Public Relations Manager for Baker McKenzie LLP, I protect the firm and its reputation by introducing public relations campaigns, writing press releases, and pitching stories in line with the firm’s corporate goals and objectives. Please consider the following highlights of my key career achievements:
- Grew the firm’s ROI 215% and digital marketing lead generation 150% by launching marketing campaigns and managing relationships with 7+ mainstream media outlets
- Introduced a global media and public relations strategy for 13 practice areas in line with the firm’s overall business goals
- Directed a $47 million special project of strategic importance, including managing internal communications, external community groups, and stakeholder engagement
With success in influencing public perceptions, managing public relations, and crisis communications, I’m prepared to enhance the reputation of your organization. I look forward to meeting with you and learning more about your goals for this position at [Company Name]. Until then, thank you for your consideration.
Frequently Asked Questions: How to write a cover letter for a public relations position
Can a cover letter hurt your chances?
Yes, a bad cover letter can hurt your chances just as much as a good one can help. That’s why three words can stop you cold while you’re searching for jobs: “Cover letter optional.”
What skills do you need for a public relations officer job?
Public relations requirements:
- Excellent communication skills.
- Ability to work under pressure.
- Excellent public speaking skills.
- Ability to develop and implement PR strategies.
- Strategic thinking.
- Media coverage analysis.
- Good interpersonal skills.
- Excellent networking skills.
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