Cover letter for a marketing manager (5 samples)

This blog post will show samples of “cover letters for a marketing manager.”

Examples of marketing manager cover letters

To get a marketing manager position, you need a well-written cover letter that showcases your passion for and dedication to the industry. When writing a marketing manager cover letter, these are some of the essential things to include in your letter:

  • Address the employer with a formal salutation. For example, “Dear/Hello (name of the recipient or hiring manager).”
  • The next step is to state the position you are applying for and how you found the opening. 
  • Write a short sentence about why you’re interested in the position.
  • State your skills and work experience; ensure they are similar to the job position. When stating your skills, provide the accomplishment you have achieved. 
  • Conclude your letter with a forward-looking statement. For example, “I look forward to discussing the position further.”

Sample 1: “Marketing manager cover letter” 

“Cody Fredrickson

(123) 456-7891

May 1, 2018

Dear Hiring Manager,

I am very excited to apply for the Marketing Manager position at Cloud Clearwater. I find great satisfaction in helping others create and enhance their brands. As a people-pleaser, I will not rest until every client is content with their results. After working in marketing and advertising for over seven years, I’m ready to take my career to the next level at Cloud Clearwater.

I have spent the last five years as a brand manager at Crane & Jenkins. I oversee the creation and development of logos, digital and print ads and other client-facing marketing materials, all while tending to the needs of the client. I often work with upward of five clients at a time, which gives me valuable experience in prioritization and organization. My responsibilities include coordinating meetings and project deadlines as well as managing a production team.

The position at Crane & Jenkins allowed me to develop a keen eye for detail when collaborating with graphic designers and copywriters. Earlier in my career, I worked as a graphic designer, so I am also capable of providing assistance and guidance to any creatives I work with when developing a brand. Client satisfaction is always my top priority, and I am willing to put in the time and effort it takes to achieve whatever goals they have set.

Thank you for taking the time to read this letter and review my resume. I look forward to further discussing this position with you. I am confident that my skills make me a fitting candidate for the Marketing Manager position at Cloud Clearwater, and I am excited to move forward in the hiring process.


Cody Fredrickson”

Sample 2: “Marketing manager cover letter” 

“[Today’s Date]

[Hiring Manager’s Name]

[341 Company Address]

[Company City, State xxxxx]

[(xxx) xxx-xxxx]


Dear [Mr./Mrs./Ms.] [Manager’s Name],

Thank you for the opportunity to submit my application for the Marketing Manager position. I have over 6 years of experience in the marketing industry, and I wish to continue to succeed in the field.

In my current role as Marketing Manager for L’Oreal, I have developed product- centric promotional campaigns which are projected to grow our year-on-sales figures by $400,000. I have recruited, hired, and trained the vast majority of our current marketing specialists, all of whom have contributed to improving our overall sales goals by 24%.

Additionally, I have also:

Managed corporate marketing functions with a budget of $2m, including brand management, product launch, advertising, marketing collateral, and events

Led the design of new packaging elements for Panasonic which saved $50K costs, and earned our company Green Award for utilizing cheaper,environmentally-friendly materials

Established a new social media team that grew our web presence and global brand awareness by 34%

With a background rooted in sales and marketing, a drive to take charge in this ever-changing industry, and the core skills required to effectively manage a dedicated marketing staff; I am certain that I would prove to be a great asset to your already talented team.

I want to thank you again for allowing me the opportunity to apply for this position. I look forward to hearing from you soon.


[Your Name]”

Sample 3: “Marketing manager cover letter” 

“Dear Mrs. Cunningham,

I am writing to express interest in the recently advertised marketing manager position with your firm. The requirements of this position align perfectly with the experience I’ve attained during my eight-year career in marketing, and I am excited to offer my skills to develop marketing strategies and provide overall leadership.

I have honed my marketing management skills through formal education as well as professional experience. My background includes a variety of pre-grad internships, as well as my current position leading a four-person team in a large children’s clothing retailer.

In addition to naming various traditional marketing skills, your job listing highlighted the importance of mentoring. I proudly mentor a team of college interns who are working with our company this summer. I provide daily hands-on training to both permanent and temporary staff members.

I believe my skills and experience are a perfect fit for this position. I would love to discuss the job further during a formal interview. I hope to hear from your staff soon and thank you for your time.”

Sample 4: “Marketing manager cover letter”

“Dear Mr. Freddie Crawford:

Having elevated the performance and profitability of organizations in the education, healthcare, and technology sectors through expert alignment of innovative marketing and advertising strategies, I am writing to offer your company more than 15 years of experience in Marketing Management.

I have proven ability and specialized knowledge of SEO/SEM, Email Marketing, Website and Landing Page Optimization, New Media, Market Testing, Direct Marketing, TV/Print/Radio advertising, and Social Media Marketing. I am highly skilled at consumer lead generation, cultivation, and conversion through a highly successful combination of traditional and online marketing, utilizing emerging technology to generate unsurpassed growth and revenue.

I possess superior analytical and creative talents, strong project management and planning ability, and have a motivational leadership style that has resulted in double and triple revenues for corporations. As a reputable and honored contributor to many top organizations, I am confident in my abilities to generate superior results for your company as Marketing Manager.

A sample of key contributions includes:

Spearheaded efforts that increased premier revenues by 121% (from $24.8M to $54.8M) and premier leads by 43%. Focused emphasis on search engine optimization, tested paid search copy and landing pages to improve lead quality. Ensured key partnerships with websites that sourced high quality leads.

Analyzed and identified several opportunities for improvement related to Google search and SEO rankings. Implemented new strategies to gain links from high SEO sources. Ensured sites were ranked by 3rd party content and social media vendors. Created new PR strategies and expanded web content, leading to 69.6% SEO lead increase. Achieved #1 or #2 ranking in search engines results for online degree related searches.

Created more robust and effective marketing plans that increased target marketing campaigns and digital advertising, resulting in increased website hits by 250%, new student leads by 233%, and new applications by 142%.

Pioneered new marketing department, leading company to winning its first million dollar project.

Procured new clients, leading to 900% revenue growth from $500K to over $5M in only 2 years.

Designed highly effective customer acquisition campaigns generating 4-6X greater than the industry average.

As a detail-oriented individual with a passion for excellence, I am adept at listening to client’s needs, then analyzing and implementing the best designed solution. I have devoted my career to developing the vision and leadership that fosters brand recognition and growth while positively impacting businesses and communities.

Please accept this letter and enclosed resume as an introduction to my skills and background. For a more detailed presentation of my offerings, feel free to contact me at your earliest convenience to schedule a conference. Thank you in advance for your consideration, and I look forward to our conversation.


Stanley Brady”

Sample 5: “Marketing manager cover letter” 

“Dear hiring manager,

I am interested in the marketing position you have posted. I have over a decade of marketing experience including both Business-to-Business and Business-to-Consumer. I have created and developed a variety of marketing channels to accomplish the objectives of the organization. Whether it be increased sales, greater brand awareness, new product launches and roll-outs as well as supervising personnel and working alongside other marketing professionals and agencies.

Additionally, I have augmented my experience with initiatives such as data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies. I was heavily involved in compliance to ensure that all of the marketing created followed all rules and regulations at that time. I offer a history of proven results, as evidenced by the following marketing accomplishments:

  • Obtained $11mm in commercial loans for LMX Bank through B2B marketing and service efforts; achieved during a temporary assignment/period of employment.
  • Led national marketing campaigns for LendersUSA which were comprised of long and short-form television commercials, trade shows, social media, a new website, and PR initiatives of the company’s newly launched programs and services division.
  • Developed and executed SEO and SEM strategy (organic, nonpaid results) for key product search terms as well as supportive means such as creating a WordPress Blog and social media campaign (FaceBook, Twitter, etc.)
  • Managed personnel in a variety of capacities: tradeshow management, marketing assistants, and office personnel.

I look forward to speaking with you and learning more about this opportunity.”

Frequently Asked Questions: Examples of marketing manager cover letters

What is the role of a marketing manager?

A marketing manager develops marketing campaigns, creates marketing plans, and makes decisions about advertising and public relations.

What skills are needed for a marketing manager?

Skills you need to succeed as a marketing manager.

  • Knowledge of the sales process. 
  • Critical thinking and problem-solving skills. 
  • Creativity and writing skills.
  • Good teamwork skills. 
  • Communication skills and networking.
  • Good organization and planning skills.

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