Cover letter for a brand manager (5 samples)


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Page last updated: 19/10/2022

This blog post will show samples of “brand manager cover letters.”

Samples of brand manager cover letters

To get a brand manager position, you need a well-written cover letter that showcases your passion for and dedication to the industry. When writing a cover letter for a brand manager, these are some of the essential things to include in your letter:

  • Address the employer with a formal salutation. For example, “Dear/Hello (name of the recipient or hiring manager).”
  • The next step is to state the position you are applying for and how you found the opening. 
  • Write a short sentence about why you’re interested in the position.
  • State your skills and work experience; ensure they are similar to the job position. When stating your skills, provide the accomplishment you have achieved. 
  • Conclude your letter with a forward-looking statement. For example, “I look forward to discussing the position further.”

Sample 1: “Brand manager cover letters”

“Jax Sampson

(111) 789-3456


Dear Hiring Manager,

I’m excited to have the good fortune to be applying for the Brand Manager position at Innovation Advertising. I love the field of marketing, so I have a real passion for developing a relationship with clients in order to understand their branding needs. I am also delighted to be able to apply for a position at a company that is known for its top-notch marketing standards, having won the award for Branding Company of the Year for the past seven years in the areas of customer satisfaction as well as innovation in marketing creativity.

I possess a bachelor’s degree in brand management from Clearwater University, and I was chosen for a high-profile internship at Crossover Marketing, where I took on a permanent position. During this tenure, I have gained three years’ of experience at leading, building and managing brands for over 200 clients. This includes managing various internal teams to produce intelligent and creative branding solutions that reflect the personality of clients as well as their products.

My experience shows that I can identify the image that each client visualizes for its brand, and I can be responsible for the creative direction of the concept from start to finish, delivering a marketing product that will serve the client in both a digital and a physical environment. I am particularly proud of the feedback from clients through testimonials because of the branding satisfaction they have experienced in working with myself and my team of professionals.

Thank you for considering my experience and qualifications for the Brand Manager position that is available at Innovation Advertising. I look forward to a more in-depth conversation about the position and how I can contribute to even greater success for your company for the future needs of your clients.


Jax Sampson”

Sample 2: “Brand manager cover letters”

“Dear Ms. Eula Hudson:

Having elevated the performance and profitability of diverse organizations through expert alignment of innovative Brand Management, Marketing, and Sales strategies, I am writing to offer your company more than 18 years of experience in creative development/leadership of promotional and educational campaigns. With expertise in the Outdoor, Lifestyle, and Adventure Sports arenas, my background includes front end experience selling and marketing to millennials. As a reputable contributor to increased sales and visibility for organizations, I am confident in my abilities to generate superior results for your company as Brand Manager.

I am a visionary leader who utilizes “out of the box” strategies to spark ideas that generate growth. I offer years of sales team management experience and the ability to inspire trust among stakeholders. My roles in the past ranged from US Sales Director, Brand Consultant, and Regional Sales Manager. I have achieved significant results by identifying process improvements and implementing strategic sales and marketing strategies.

A sample of key contributions includes:

Boosted sales growth by 25%, including new categories such as bike, outdoor, and boating stores.

Identified and resolved several issues impeding sales growth including ensuring the proper product mix for each client account.

Forecast, set and achieved sales and distribution goals, grew account base by over 150% each quarter totaling over 600% increase in account base.

Increased sales in the United States from $125,000 to $1,600,000.

Contracted key athletes and brand ambassadors increasing exposure.

Achieved magazine and digital coverage in TWS in 30 days.

As a detail-oriented individual with a passion for excellence, I am adept at listening to client’s needs and then analyzing and implementing the best-designed solution. I have devoted my career to developing winning marketing strategies, boosting brand awareness, and positively impacting businesses and communities.

Please accept this letter and enclosed resume as an introduction to my skills and background. For a more detailed presentation of my offerings, feel free to contact me at your earliest convenience to schedule a conference. Thank you in advance for your consideration and I look forward to our conversation.


Doug Obrien”

Sample 3: “Brand manager cover letters”

“Dear Mr. Marshington,

Having worked for 50+ consumer goods brands during my consultancy career, I am now looking to work in-house for a leader in the beauty and wellness category. I believe that by consistently and organically managing a brand, exponential value can be added in the long-term.

I have led countless rebranding projects during my career, growing sales by 45% LFL for a skincare brand, increasing market share by 15% points for a supplement brand and contributing to $45m of sales growth for all clients across my 8-year career. I have primarily worked with challenger brands, and I know what it takes to take share from both the volume end of the market and nationally recognized brand leaders.

In terms of the marketing and design side of my work, I have won over 15 industry awards for my packaging designs and am passionate about sustainable design. I know that this is a big focus for the role, and I have been a regular speaker at sustainability conferences. My work with one of your competitors led to a 35% reduction in packaging and a 15% cost saving – expertise that I would bring to your position.

I enclose a portfolio of previous work to highlight the sort of direction that I would take your stable of brands. I would certainly value the opportunity of an interview to discuss in more detail.


Casey Williams”

Sample 4: “Brand manager cover letters”

“Dear ABC,

I am excited to be applying for the Brand Manager position at Topdown Marketing. I have five years of experience in the marketing industry and a proven track record in developing and executing successful marketing campaigns. I am confident that I have the skills and experience necessary to take Topdown Marketing to the next level.

Most recently, I was the Marketing Manager at ABC Company. There, I was responsible for all aspects of the marketing campaign for our flagship product. I successfully developed and executed a multi-channel marketing campaign that resulted in a 20% increase in sales. I also successfully managed the rebranding of our product, which resulted in a 10% increase in market share.

I have a proven track record in developing and executing successful marketing campaigns.

I am confident that I have the skills and experience necessary to take Topdown Marketing to the next level.

I am a strategic thinker with a strong focus on results. I am also a hands-on manager who is able to get the job done efficiently and effectively. I have a high level of experience in both traditional and digital marketing, and I am confident in my ability to develop creative and effective marketing campaigns that will resonate with the target audience.

I am excited to be applying for the Brand Manager position at Topdown Marketing. I believe that my skills and experience would be a valuable addition to your team, and I look forward to discussing this opportunity further with you. Thank you for your time and consideration.”

Sample 5: “Brand manager cover letters”

“Dear JKL,

I am writing to apply for the open Brand Manager position at your company. I am confident that I have the skills and qualifications that you are looking for, and I am eager to put my experience to work for your company.

As a Brand Manager, I have successfully delivered on a wide range of goals and objectives. I have a proven track record of developing and executing successful marketing campaigns, increasing product sales, and building brand awareness. I am also an expert at creating and managing budgets, and I have a strong understanding of both market research and consumer behavior.

I am confident that I can be a valuable asset to your company, and I look forward to discussing this opportunity further with you. Thank you for your time and consideration.


Your name”

Frequently Asked Questions: Samples of brand manager cover letters

What is the role of a brand manager?

A brand manager is responsible for creating and executing marketing plans to promote a product or service.

How do I prepare for a brand manager interview?

Tips for a Brand Management Interview

  • Be specific. Don’t make the interviewer dig for information. 
  • Remember that people respond to powerful storytelling. 
  • Remain calm, gracious, engaged, and enthusiastic.

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